Capability Statement is a

• 1-2 page summary highlighting who your company is and what they do (an elevator pitch for the company)

• Should be a factual representation of your company’s current capabilities and your past performance

• Although it is factual it is still a marketing piece and you need to make sure you stress what differentiates you from your competitors, what makes you unique and why

• Chances are you may be meeting a different need when applying to different agencies or different projects, make sure you properly form your capability statement for the project

• Also, make sure that what you are targeting fits into your strategic plan