Competitor Analysis / Intelligence
The definition of competitive intelligence (CI) or competitor intelligence is the process in which a company gathers and analyzes information about its industry, business environment, competitors, and products with the goal of directing its future strategy.
Competitive Analysis / Intelligence encompasses all aspects of competitive intelligence including:
(1) planning
(2) identifying decision-makers' intelligence needs
(3) collecting and analyzing information
(4) disseminating intelligence products and services
(5) evaluating intelligence activities
(6) promoting ...
